Conformity Obedience

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Conformity &

Social Influence
There are 3 types of social influence and though this presentation focuses on conformity and obedience it is important to note the full spectrum.

Conformity – In a quest to feel as though we belong or to gain entry into a group of friends or peers, we will change our
behavior. In severe cases of conformity people have altered
their beliefs and values as a whole to be like those they admire.

Compliance – Is when someone does something that someone
else has asked of them. This is considered a social influence because a person might choose to comply assuming that it will have a social reward.

Obedience – Is what happens when you are ordered by a
superior person, whether it be personal or professional, to do something. What is important to note about obedience is that most often even if a person disagrees with what they have
been asked to do.


What is conformity?

When a person modifies their attitude, behavior, beliefs,
and opinions to match that of another person

Reasons to conform

Normative Social Influence – This is usually characterized most with compliance in social settings. Agreeing in hopes that you will be accepted or liked.

Informational Social Influence – To agree because the belief is that others know better or are an expert in a particular area.

Reference Group – Agreeing because others belong to a group that is respected, admired, and maybe joining them is the ultimate goal.

Solomon Asch’s Study
goal for his social conformity study was to see how far
social pressure would influence someone. He did this by
assembling of what appeared to be other 7 college male students at a table and having them examine 2 cards. One card had a
single line on it, while the other had 3 lines of differing sizes on it, all 7 supposed students were asked to inspect them. In truth 6 of the supposed students had been briefed and were told to select the wrong answer, would the 7th student side with the 6 other wrong answers by conforming? Or would he give the right

About 37% of the time the unknowing student agreed to the
wrong answer, as well 76% of the time that same student agreed with the supposed students at least once (Asch 1955, 1966). It is important to note that when the student was asked for the
answer when seated by himself he would answer correctly.
Can anyone say how they would have handled the situation?

What did Asch’s Study
Asch’s study proved that under certain conditions people would be more or less likely to conform.

In instances where there were more than three people who
were unanimous in their answer people were more likely to
conform. Having to verbally assert your decision in front of everyone who has already answered differently also
contributes. Bing unsure of your ability or not being
comfortable with the task will also make people more likely
to conform.

In instances where one other person had also not sided with
the majority, people were less likely to conform. Though
realistically they were still conforming to the minority in this instance. He also found that people that come from less
community based cultures were less willing to conform.

What do you think you would do in this situation?


What is obedience?

This is when a person or persons change their behavior
at the behest of someone that is in a position of authority
over them, even though the action might never be
something we would do ourselves.

 Reasons

to be obedient

A feeling of powerless or of being less that an authority figure is exists

Believing or knowing that there will be negative consequences if we do not obey

Believing that the authority figure is only asking for obedience for the good of that individual or a group of people...